Once you have started adding products to your site and you begin to promote your store, you will want to take your site's search engine ranking into consideration.
Are your products unique? Do you want potential customers to find you through a Google search? You can pay for targeted ads, but there are some helpful tips you can use to improve the quality of organic search results.
Is WooCommerce Optimized for Search Engines?
SEO (Search Engine Optimization) is a broad topic, and if you would like more information you can peruse our SEO guide.
WordPress already comes with a lot of features that are friendly to search engines. The key for WooCommerce users is cultivating a working knowledge of these tools.
It can take a while for any website to start ranking highly with popular search engines like Google, so be patient and persistent. Here are a few things you can do to get started.
Good Content
Producing high-quality content at regular intervals is not as difficult as it may seem, but it is critical to your page rank. Popular search engines like Google can tell if the content on your site is valuable or provides good information.
You don't have to be a professional writer to create good content. There are a few basic guidelines you can follow:
- Provide detailed information
- Link your posts and pages together. If your customers are curious about your site they will likely enjoy exploring.
- Categorize your posts and products. Search engines appreciate organization.
- Update your content regularly. Outdated information will likely turn your customers away in search of more recent information.
For more information about writing good content check out "The relevancy of your content".
Friendly URLs
http://example.com/?p=1 is not a very friendly URL for your page. WordPress lets you change these for each post or page automatically by changing your Permalinks.
So you can change http://example.com/?p=1 to http://example.com/shirts/long-sleeve-shirt. This is not only more descriptive, but it will help the search engines (and your customers) know what this page is about.
Keywords
You know more about your store than anyone. You know how your products can improve the lives of your customers. Isolate a few "keywords" that you would like to associate with your site.
Once you have decided what your keywords are you can sprinkle them into posts, product descriptions, categories, and tags. WordPress allows you plenty of opportunities to fit these keywords in, but, you should always use them wisely and strategically.
Getting Noticed Can Take a while
Getting listed well in search engines requires regular attention and patience. In this guide, we provide some basic practices you can start implementing right away, but dedicated effort over time will yield the best results.
As you go on to develop your WooCommerce store you will find your niche. Remember to always link your new content to the pages, posts, and products you are most proud of.