How to Change Product Prices in WooCommerce

You can change the price of a product in WooCommerce through your WordPress admin panel.

Each product you add to your store can be assigned a Regular Price and a Sale Price. Where you will edit these pricing option depends on whether your product is a "Simple Product" or a "Variable Product".

Changing the Price of a Simple Product

Changing the price for a simple product is as simple as filling in a new number. We will get to variable pricing later.

  1. Log into WordPress Dashboard
  2. On the left panel click Products
  3. Select the product you want to edit
  4. Under Product Data make sure you have selected the General tab
  5. Update the Regular Price field or Sale Price field with a number

Changing the Price of a Variable Product

Changing the price for a Variable Product is slightly different. In this case the price is set as a variable — something that can change depending on the product variations.

  1. Log into WordPress Dashboard
  2. On the left panel click Products
  3. Select the product you want to edit
  4. In the Product Data dropdown menu check to see if Variable Product is selected
  5. Under Product Data choose the Variations tab
  6. Choose the Add variation dropdown menu
  7. Select the variation for Increase or Decrease regular prices
  8. Click Go
  9. Fill the desired number or percentage in the alert box
  10. Click Ok

Well done! Now you know how to change product prices for Simple Products and Variable Products in WooCommerce.

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